Hours → Minutes
Turnaround for a full ICF ACC evaluation
Great coaching development has always been scarce and expensive — locked behind the time of a few senior mentors. Our AI tools change the maths: mark a session, practise on a lifelike client, sit a full ICF exam — the same rigour and standards, in minutes instead of hours. This is how we make coaching affordable for all.
One mission — make expert coaching development affordable, fast and private — and a growing set of tools to get there. Here's what's live today.
Upload a session transcript, point to the coach, and get a fully-referenced ICF evaluation — ACC and PCC — in minutes. Private by design.
How it works → LiveCoach an AI client who behaves like the real thing — by voice or text — then get developmental ICF feedback at ACC or PCC level.
Start practising → Live · freeSit a timed, 60-question ICF practice exam at ACC or PCC — built to the blueprint, with a full answer key you can download.
Take the exam → In previewAn always-on, question-led coaching companion for the moments between sessions — in the ICF spirit, and private.
Meet the AI Coach → For companiesChoosing an executive coach? Upload the transcript of a real session, tell us what you need, and receive a report written for hiring managers. Plus seat licences for internal coaching teams, AI consulting and leadership programmes.
Go to the companies page →Before a coach sits the ICF credentialing exam, they can sit ours. A timed, 60-question exam built to the ICF blueprint — coaching ethics, definitions and boundaries, and the core competencies — at ACC or PCC level. Every question is drawn from a large vetted bank grounded in the 2025 ICF Core Competencies and Code of Ethics, so repeat attempts stay fresh. At the end, a full answer key explains the reasoning behind every question.
Timed like the exam — 90 minutes for ACC, 180 for PCC — but you can submit early. Get an instant score with a category breakdown, review every answer, and download the full results and answer key to keep. No sign-in, no waiting.
Start a practice exam →Ethics 30% · definitions & boundaries 30% · competencies 40%.
Drawn from a large bank so retakes don't repeat.
A downloadable answer key with the reasoning and ICF reference.
Marking tells a coach how a session went. The Practice Session lets them get the reps in first. A coach sits down with an AI client who behaves like the real thing — guarded, human, revealing things only when the coaching earns it — by voice or by text. At the end, they get honest, developmental feedback against the ICF competencies, at ACC or PCC level.
A fresh, random client every time — no two the same. Coaches can email the feedback to themselves or download a copy to keep. Perfect for between sessions, before an assessment, or for a whole cohort building their hours.
Start a practice session →ACC or PCC feedback · coach by voice or text.
They respond like a real person — openness has to be earned.
Strengths, growth areas and a verdict against the ICF markers.
Upload a coaching session transcript, say which speaker is the coach, and get back a fully-referenced evaluation against the ICF standards — with timestamped evidence, marker-by-marker assessment, and a clear result. What used to take a mentor-coach hours now takes minutes, and stays private.
Marked against the ICF ACC Behaviourally Anchored Rating Scales (BARS) and the official scoring algorithm — competency scores and a clear pass mark.
Marked against the 2025 ICF Core Competencies and the PCC Marker Guide — every PCC marker assessed, with a PASS / DEVELOPING / FAIL verdict.
The same rigorous evaluation extended to the master credential level, so a coach's development never outgrows the tool.
Built for coaches training toward credentials, mentor-coaches, and coaching schools — a tireless, consistent assessor that marks to the official ICF standard every single time, at ACC and PCC today.
A Word export of the session — coach and client together.
Pick which speaker is the coach being assessed, and the level.
A branded ICF report, marked and scored, ready to share.
Expert-level marking without an expert's hourly rate — so schools and coaches can practise far more, for far less.
Feedback in minutes, not the days of waiting for a mentor's diary to open up. Practise, learn, repeat — fast.
The same rigorous ICF criteria applied identically every time, with the evidence to back every score.
Coaching conversations are confidential, so the tools that touch real client words run on private models. Session marking and the AI Coach run on a self-hosted, open model — transcripts are read, marked and returned without ever being sent to any third-party AI service. The Practice Session and Practice Exam use no real client data: the client is a simulation, and the exam runs entirely in your browser.
Four tools are live or in preview today. Here's what's next on the bench.
The Marking Studio extended to the master credential level, so a coach's development never outgrows the tool.
See how a coach develops across sessions — trends by competency, strengths to lean on, and the next thing to work on.
For coaching schools — see every coach's progress across sessions and credential levels in one place, and spot who needs support.
If quality coaching development costs less and takes minutes, far more people get to become great coaches — and far more people get coached.
That's the whole point. We're not replacing the human craft of coaching; we're removing the bottlenecks that keep it rare, so it can reach the many, not the few.
We're opening the marking studio to a small group of coaches and schools in private preview. Tell us about you and we'll get you in.