Great coaching development has always been scarce and expensive — locked behind the time of a few senior mentors. Our AI tools change the maths: the same rigour, the same standards, in minutes instead of hours, private by design. This is how we make coaching affordable for all.
Upload a coaching session transcript, say which speaker is the coach, and get back a fully-referenced evaluation against the ICF standards — with timestamped evidence, marker-by-marker assessment, and a clear result. What used to take a mentor-coach hours now takes minutes, and stays private.
Marked against the ICF ACC Behaviourally Anchored Rating Scales (BARS) and the official scoring algorithm — competency scores and a clear pass mark.
Marked against the 2025 ICF Core Competencies and the PCC Marker Guide — every PCC marker assessed, with a PASS / DEVELOPING / FAIL verdict.
The same rigorous evaluation extended to the master credential level, so a coach's development never outgrows the tool.
Built for coaches training toward credentials, mentor-coaches, and coaching schools — a tireless, consistent assessor that marks to the official ICF standard every single time, at ACC and PCC today.
A Word export of the session — coach and client together.
Pick which speaker is the coach being assessed, and the level.
A branded ICF report, marked and scored, ready to share.
If quality coaching development costs less and takes minutes, far more people get to become great coaches — and far more people get coached.
That's the whole point. We're not replacing the human craft of coaching; we're removing the bottlenecks that keep it rare, so it can reach the many, not the few.
Expert-level marking without an expert's hourly rate — so schools and coaches can practise far more, for far less.
Feedback in minutes, not the days of waiting for a mentor's diary to open up. Practise, learn, repeat — fast.
The same rigorous ICF criteria applied identically every time, with the evidence to back every score.
Coaching conversations are confidential. Our marking runs on a self-hosted, open model — the transcript is read, marked, and the report produced without ever being sent to OpenAI, Anthropic, or any third-party AI service. Your clients' words stay yours.
A growing toolkit that puts an intelligent layer around every coach and every learner.
An always-on coaching companion your people can talk to between sessions — question-led, private, and available now in preview.
Meet the AI Coach →See how a coach develops across sessions — trends by competency, strengths to lean on, and the next thing to work on.
For coaching schools — see every coach's progress across sessions and credential levels in one place, and spot who needs support.
We're opening the marking studio to a small group of coaches and schools in private preview. Tell us about you and we'll get you in.